Nonprofit Marketing Case Study – Disability Advocacy
Connecting People & Communities
Over 117,000 people with intellectual and developmental disabilities live in Washington state. Special Olympics Washington offers each of them a chance to lead more fulfilling and purposeful lives, on and off the playing field.
To do it, the nonprofit must attract tens of thousands of partners, volunteers, donors, and advocates annually. Activating them requires the organization to tell a compelling story about its impact.
Identifying the Challenge
Bridging the Resource Gap
Omnichannel Marketing Support
Branding
Our creative team updated the organization’s brand materials as well as a range of campaigns, from seasonal competitions to annual fundraisers. These assets have been used to align messaging across various departments, sub-chapters, community partners, and media organizations.Content
Our team developed thousands of creative materials communicating the organization’s mission and principles, core programs, and calls-to-action. They include static and rich media like graphics, videos, webinars, social media assets, press releases, websites, pitch decks, and more.Digital
We delivered a wide range of digital marketing support, including custom website design, development, and maintenance; PPC advertising; CRO; and more. Our efforts have been a vital aspect of the organization’s ongoing digital health as well as its larger digital transformation strategy.Communications
Our team shaped and delivered messaging through social media, email marketing, and public relations channels. Our work included managing the organization’s editorial calendar, publishing, community management, analytics, and more.Out of Home
We supported the organization’s most high-profile yearly fundraising campaigns with a range of print media, including retail and wild posting. Other direct mail and street campaigns helped drive tactical goals such as volunteer and athlete recruitment.Dovetale has been a great solution for us. They're responsive, professional, and creative. It's wonderful to have such a wide pool of resources within arm's reach. I can't recommend them enough for nonprofit organizations.
Establishing a Workflow
A Catalyst project manager was embedded into the Foundation’s team as a single point of contact. Our collaborative strategy included as-needed work sessions, ongoing monthly sprint meetings, and real-time data visualization and reporting on our progress.
We met regularly with stakeholders — both in person and through video conferencing. These touchpoints allowed our team to maintain a near real-time understanding of important organizational events, as well as facilitate the exchange of feedback, information, and ideas.
talyst provides Behind the Badge with access to the integrated strategic, creative, technical, and operational marketing resources it needs to engage its audience on an ongoing basis. By offering an end-to-end marketing department, we allowed the organization to continue building and maintaining relationships with the law enforcement community while remaining focused on their mission of support for the community of fallen officers.
A Long-Term Partnership
Our team has been instrumental in helping Behind the Badge Foundation continue to build trust within Washington’s law enforcement community. By providing end-to-end marketing support scaled to a nonprofit budget, we delivered full agency expertise without the overhead.
