The Client

Connecting People & Communities

Washington Youth Soccer is one of the most respected US Youth Soccer programs in the country. It hosts almost 200 individual clubs and players compete regionally as well as in international tournaments yearly.
The Challenge

Beyond the Mission

The way that players and their families learn about and interact with Washington Youth Soccer has evolved. Its ability to tell a compelling story about the organization’s impact on their lives, however, is an enduring aspect of those communications. Reaching its constituents, as well as dozens of regional member associations, with compelling information about its purpose, opportunities, and benefits is critical to sustainability. Failure meant that competing leagues would fill in these gaps and bleed away elite talent.

Dovetale has been a great solution for us. They're responsive, professional, and creative. It's wonderful to have such a wide pool of resources within arm's reach. I can't recommend them enough for nonprofit organizations.

Roger Levesque

Executive Director, Washington Youth Soccer

The Solution

Bridging the Resource Gap

As a nonprofit, the organization needed to focus primarily on league administration. Story telling wasn’t core to its mission, but it was key to communicating the value it delivered. It needed a resource that could help it keep up with the latest trends without distracting from its mission. While the organization had previously used in-house resources and independent contractors, it needed something more robust. Catalyst offered a different kind of solution; one that provided integrated strategic, creative, and technical resources and the expertise to make them work together.
Collaboration

Omnichannel Marketing Support

Branding

We deconstructed the organization’s existing style – retaining the most recognizable assets. Our brand team then updated and created a definition around the rest, aggregating them into a communications system that could be used to build compelling and consistent stories.

Content

Catalyst created a variety of multimedia assets and collateral to support the organization’s communications objectives. They included content ranging from slide decks to informational one-pagers, to social media materials, each helping to grow engagement with the organization.

Digital

Our strategy tied a previously scattered digital marketing and communications ecosystem together under a new marketing-optimized website. The 300+ page from-scratch design integrated the organization’s entire communications stack, from CRM to social media. It was purpose-built to help players better discover and engage the organization – from finding a local club to elite player development.

Communications

Our team took over management of the organization’s social media and email channels—its primary method of communicating with athletes and their families, member associations, and sponsors/partners. We planned and built consensus around its editorial calendar as well as managing all engagement.

The Collaboration

Establishing a Workflow

Washington Youth Soccer has improved communication with each of its target audiences. As a result, players and families, associations, and sponsors have all shown deeper levels of engagement and advocacy with the organization.

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