Nonprofit Marketing Case Study – Youth Development
Connecting People & Communities
The Behind the Badge Foundation provides critical support for Washington law enforcement communities in the aftermath of a line-of-duty death or injury. In addition to managing the Washington State Law Enforcement Memorial, the organization advocates for the type of safety training and mental health awareness that’s vital to preventing these tragedies.
Identifying the Challenge
Delivering measured communications is essential to the organization’s mission of connecting law enforcement communities in times of need. Creating well thought-out content and publishing it across dozens of channels simultaneously is resource-intensive, though. It requires a team of communications experts working in lockstep with the organization’s leadership, rapid-response, and community engagement teams.
Bridging the Resource Gap
Catalyst provides Behind the Badge with access to the integrated strategic, creative, technical, and operational marketing resources it needs to engage its audience on an ongoing basis. By offering an end-to-end marketing department, we allowed the organization to continue building and maintaining relationships with the law enforcement community while remaining focused on their mission of support for the community of fallen officers.
Omnichannel Marketing Support
Branding
Our team worked to create greater definition around the organization’s unique style, making it consistent and recognizable. Work included a comprehensive style guide and new assets like video bumpers, editorial standards, and media kits.
Content
We provided creative resources that allowed the organization to refine and scale up its storytelling capabilities. Our work included multimedia content for its website, social media, and email marketing efforts as well as special projects.
Digital
We provided strategic, creative, and technical support that helped the organization improve its digital footprint. Our work included a complete revamp of its website, search optimization, and redesign of its extensive resource library.
Communications
We helped shape the organization’s persona and reputation with ongoing communications, including social media and email marketing programs and public relations. Our work included strategic media pitching to help shape the overarching brand.
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Establishing a Workflow
A Catalyst project manager was embedded into the Foundation’s team as a single point of contact. Our collaborative strategy included as-needed work sessions, ongoing monthly sprint meetings, and real-time data visualization and reporting on our progress.
We met regularly with stakeholders — both in person and through video conferencing. These touchpoints allowed our team to maintain a near real-time understanding of important organizational events, as well as facilitate the exchange of feedback, information, and ideas.
talyst provides Behind the Badge with access to the integrated strategic, creative, technical, and operational marketing resources it needs to engage its audience on an ongoing basis. By offering an end-to-end marketing department, we allowed the organization to continue building and maintaining relationships with the law enforcement community while remaining focused on their mission of support for the community of fallen officers.
A Long-Term Partnership
Our team has been instrumental in helping Behind the Badge Foundation continue to build trust within Washington’s law enforcement community. By providing end-to-end marketing support scaled to a nonprofit budget, we delivered full agency expertise without the overhead.
